I’m sure all of you have been drooling over this for weeks already. If you haven’t seen it—shame on you!—It’s quite possibly the best ad of 2006 (in this designer’s never-truly-humble opinion.) And it’s inflamed a gnawing insecurity of mine.
Aside from the fact that all exceptional work leaves me one part inspired, one part debased, and one part crazed with jealousy, really amazing concepts coupled with flawless executions (like this one) also leave me at a sort of loss for words—an uncomfortable position for the incorrigible elocutionist.
I can gawk at it. I can dream up ways to imitate it. I can pick apart the details of color, type and layout. But it seems no matter how I try, I can’t pin down why it’s so amazing. Same thing happens when I try to deconstruct the theory of relativity or describe Ravel’s Bolero. There’s something about genius that remains perpetually out of my intellectual grasp. Perhaps that’s what makes it genius…
They had this on during the previews at the movies last night - it looks awesome when its huge too.
I'm right there with you on having an eye for things like that. It's incredibly frustrating having that disconnect between knowing what's great and being able to create the something amazing.
There's always the option of becoming an art director :P
I realy like this ad. There is so much to see. Thanks for this post
Nice ad! There are too many creative, talented people in the world. The important thing is figuring out what one does the best. I'm still working on that one :)
this is an awesome ad. every time i see it in the theater, i sit forward and try to find new details i missed the last time (not hard to do). i would have loved to have been in the room when the guy (or gal) said, 'hey, let's have little fuzzy lips jump all over the bottle!' i wouldn't be surprised if they fit every idea that came out in their discussions in there somewhere -- and they're all brilliant.
It's the blissful ignorance of innocence projected on the viewer... that's genius :)