[Re]Unifying the Brand

I've made a decision.

While the current reality of my life is a beautiful fragmented mess with projects ranging from re-branding a talented wedding photojournalist to designing curriculum for a self-sustaining school in Mali, new media technology means none of you have to know that unless you want to. I can maintain a crisp, professional [if still somewhat eclectic] web presence as a designer and still gallivant off to Paraguay or South Africa without most of the world being the wiser.

The months before this latest venture, my posts here got a little schizophrenic--the part of my brain that can't stop thinking about international development and cultural literacy just couldn't keep quiet. The move down to Paraguay galvanized my need for an outlet for those thoughts and theories and I created venturesarajoy.wordpress.com--a quick and dirty [read: still pretty ugly] improvisation in the hopes of not completely confusing anyone who came to my site looking for SaraJoy the graphic designer. The start of the new semester this week has lead me to the conclusion that this dual network personality should be permanent.

So, just to clarify:


  • This blog [right here, the one we're both admiring] is about design...probably some tangential meanderings and an occasional burst of complete randomness, but mostly design.

  • And this blog is about, well, everything else: school, work, adventures, quests etc.


...now I just have to actually post here.

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Pers[pica]city is the showcase, sounding board and digital playground of SaraJoy Pond, Independent Creative. [ooh, I like the sound of that!]

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"About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs.�
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