Yes, my name is really SaraJoy—and likely to remain so. If someday I replace the Pond, I sincerely hope for something to continue the motif of pleasant, rounded counters.

I did all the growing up I ever care to do in a small town in Northern Colorado. In a fit of insanity, or inspiration [the verdict is still out] I relocated to Salt Lake City 18 months ago—the scenery is fantastic, the weather is brilliant, but the billboards proclaiming "happiness = chastity" still throw me.

Once settled in "lovely Deseret," I spent 6 months in the design department of a publishing house and 6 as the creative director of a film distribution company before I traded in the key to my corner office for a four-foot strip of dining room and the freedom [read: fluctuation] of the freelance life. Not to worry, I nabbed the Power G5 [with its 2G of RAM], the 23" Cinema HD display, the portable hard drive and the color laser on my way out.

I am a [mostly] print designer. Somehow, here, that feels like a confession. I design because the touch of an 80# 100% cotton sheet sends chills down my spine. Because great design is discovery and I always wanted to be an archaeologist...an astronaut. Because it means I can write in fragments and wear fish scales as a necklace and people will call it "artistic."

I am intensely fond of typography, branding, and Ben & Jerry’s Half-Baked ice cream. I detest bad line-breaks, bean soup, and writing "about" blurbs for blogs.

64.		Heckle the guards at Buckingham Palace
25.		See the Declaration of Independence
60.		Read all the Caldecott, Newbury and Pulitzer prize winning works since 1900
93.		Write my personal history
92.		Christen a boat

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