Better Than Free?
Most designers, and most design firms, have an eclectic little collection of animal shelter logos, after-school center business card sets, and community gardens promotion posters. We call this pro-bono work--donated time and expertise to causes (or sometimes just people) we...
[Re]Unifying the Brand
I've made a decision. While the current reality of my life is a beautiful fragmented mess with projects ranging from re-branding a talented wedding photojournalist to designing curriculum for a self-sustaining school in Mali, new media technology means none of...
New Lessons from 'Hotel Rwanda'
A blog post by Clint Rogers [alumni of the BYU IP&T program determined to change the world] reminded me of an insight--question really--that I hadn't recorded. It ended up too long to be a reasonable comment to his post...so I'm...
Was Blind, But Now I See.
I got glasses last weekend. After weeks of leaning across aisles to whisper to classmates; "can you read that!?" months of feeling like a dolt because I couldn't seem to figure out the street number intervals in Provo, and years...
Ruined...again.
It's official. Just as my first semesters of graphic design instruction flayed the visual world from invoices to billboards to cafe menus open to mental [and sometimes verbal] critique on type choice, color, hierarchy and balance and started the incessant...
The Best Birthday Present Ever!
I had a birthday this week. Probably means I need to update my "about" blurb [something I still detest.] It also means that I got to open what might be my most anticipated gift since Kirsten my American Girl doll,...
The Design Continuum
Count on me to turn the very first class of my very first day of graduate school into a full-scale debate. IP&T 655 "Instructional Print Design" doesn't sound like particularly fertile ground for philosophical disagreement, but it's not difficult to...
Trust the Rope
I feel like I should be choking on clouds of dust coming back to this after so long...Probably the better idea would have been to launch back into the blogosphere without so much as an apologetic emoticon, but somehow I...
A Thing of Beauty...
Toward the end of last week (couldn't even tell you what day for certain) I sat, feeling rather harried, in the office of a co-worker to review preparations for a campaign that launches, hopefully, this week. It had been a...
I Recant...
Not sure if one can technically recant something that's never been formally stated, but I'm doing it. I hereby recant at least 40% of the malicious thoughts, derisive glances and scoffing mutters I've flicked at the retreating figures of unsuspecting...
"Honey, I'm Home!"
I get an undeniable thrill out of a capsized cliche. More than the bleeding edge of the avant garde, more than the fresh-faced purity of innovation, its the reduced, re-used, recycled and still fantastic that fills me with admiration [and...
Confession No.2
I am a miserable failure at blogging! ... not all that stunning at commitment either :)...
My Branding Toolbox
I spent a good deal of time as a child tagging along behind my Dad as he framed houses, repaired cars, installed plumbing etc. In fact, given my height at the time, I have much more vivid memories of the...
I Call That Art.
Spent the last week in Kaua'i. Rough life, I know. It was nothing short of heavenly. This being my first trip to that anomalous paradise we call the 50th state of the union, I had day-dreamy expectations at least 20...
Eat Crow Fresh
I couldn't tell you definitively the first time I heard this expression. I vaguely remember being in the corn patch stringing shock line with my dad (to keep the racoons out) while discussing my latest, though not likely greatest socio/economic...
Packaging to a Tea
I firmly believe in the power of one's "design environment"--not your desk, your life. The places you eat and shop, the clothes you wear, what's on your walls... and what's in your cupboards. I advocate great knives, fine stationary and...
What Makes a Legend?
Once again, I find my foot in my mouth. This further exposition will likely only make it worse, but here goes... Last post, I listed a few legends of "traditional" design (though part of what makes these people legends is...
Notes on a Rant
I recently posted a comment (which might very appropriately be termed my most recent rant) on Clifton Labrum's newly-and-beautifully-redesigned site, the premise of which has been irking me ever since. The conversation went something like this:...
They're Not Fonts!
It seems one of the inadvertent consequences of the communication revolution of the past decade has been a sort of cross-industry amalgamation (read bastardization, if you prefer) of language. With volumes of previously privileged information literally at the fingertips of...
I Hate WalMart!
I mean it! I don't hate much in this world, but I hate WalMart. It's not even all the political junk; sweatshops, predatory business practices and what-have-you. Don't get me wrong, I can rant about those things too. But, the...
Design Idol : Barbara Barry
Barbara Barry believes in living graciously. Owing equally to her remarkable design acumen, tenacity, and palpable passion, the interior design firm she started in 1985 has since grown to embrace residential, commercial, textile, furniture, and product design for the likes...
#76...Check.
I inspired a poem! (and a pretty cool one at that!) I think I was a buck-toothed, frizzy-haired, incurably romantic 13-year-old when I put that on the to-do list for my life. I'm still incurably romantic, but this bit of...
Great Design on the Great Plains
Wow! I had no idea how hard it would be to make time for this blog thing. If you feared I’d dropped off the face of the earth this past week, you were at least partially correct. I’ve spend the...
A Little Shameless Self-Promotion
From where I sit (which is arguably not a position from which I should be opining on the subject), veiled—or even cleverly disguised—self-promotion is not only pointless, it’s annoying. The best work I’ve seen in this vein simply shouts “Hey!...
Genius Dissected...or not.
I’m sure all of you have been drooling over this for weeks already. If you haven’t seen it—shame on you!—It’s quite possibly the best ad of 2006 (in this designer’s never-truly-humble opinion.) And it’s inflamed a gnawing insecurity of mine....
Arthroscopic Branding
I had bilateral knee surgery Tuesday afternoon and have since been enjoying a whole new view of life—namely the patch of blue sky above the dumpster outside the bay window, through the frame of my bandaged feet propped on the...
The Definition of Freelance
So, I’d like to think I’m the only one who’s ever had this conversation: Individual hovering somewhere between acquaintance and friend in your social strata: “You still with [insert the name of whatever wildly successful firm at which you once...
My Design Library
Someday, I am going to have a library. And I mean a library—floor-to-ceiling set-in shelves with a rolling ladder. The collection may not be first editions, they may not be leather bound. Heck, by then, they may not even be...
Confession No. 1
I am a print designer. My eyes glaze over at the mention of CSS. I can count the lines of code I’ve ever written on two hands (to count the lines of clean code, I don’t even need hands). I...
Pers[pica]city is the showcase, sounding board and digital playground of SaraJoy Pond, Independent Creative. [ooh, I like the sound of that!]
- Better Than Free?
- [Re]Unifying the Brand
- New Lessons from 'Hotel Rwanda'
- Was Blind, But Now I See.
- Ruined...again.
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"About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs.�