Mirror, Mirror in the Cloud

It’s been a while since something dramatically altered the way I think about social media, so I figured this insight warranted a post:

During the launch of the #domosocial experiment, Josh (our undeniably brilliant CEO) made a pretty big deal of an ex post facto pardon for an employee who’d challenged one of his tweets.

And it bothered me.

My colleagues tried to explain that Twitter simply wasn’t the right forum for a challenge like that, which just irked me more because for me, social media is the perfect forum for “spirited debate.”

Then suddenly, I got it!

When you interact with people on social platforms, you do it on their terms.

Listen for a while. Try to understand the value they’re looking for from social media. And then try to give it to them.

It’s not pandering. You don’t have to become some sort of social chameleon. This is really just another example of the subtle mirroring that makes so many aspects of life easier (and more successful).

So, by all means, challenge and debate with the theorists. Send personal messages to the socialites. Pass interesting news to the information sponges. Sincerely compliment the promoters. Respond to the conversationalists. And don’t call out the brand-conscious CEOs.

  1. Special thanks to @hzynczak and @juliekehoe for increasing my social IQ.

    …and for all you psychology nerds, this photo was one in a “time series” slideshow my PSYCH101 professor used to introduce the concept of mirroring. Classic, right!?

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