As if we needed more evidence that the education field has not, shall we say, fully capitalized on the potential of web analytics to improve instructional design and learning, I offer the following observations, in no particular order, from my recent search permutations on the subject:
- #1 most common result: companies offering education and training on the subject of web analytics.
- Second; pundits, bloggers and reporters bemoaning the dearth of educated web analyzers.
- Next, a paper exploring what looks like an independently-designed user behavior tracking program for use in distance education evaluation. [If it turns out to be interesting, more later...]
- Also, a big-news announcement that the world's largest education company has chosen Omniture to help them optimize....their international marketing efforts.
- Finally, Joseph's post. Really insightful brainstorm on the subject and #3 in the google results for "web analytics in education"
This is not to say that there's nothing out there...just interesting to see where the focus is right now--and just how much room there is for innovation in this area.